Client
Our client was a skilled carpet cleaner operating throughout the greater Seattle area. After shifting focus toward online marketing, they began revamping their website.
Project Goals
I was tasked with, 1) Building a general landing page to direct leads to their online quote form, and 2) Redesigning their existing Pricing page to better explain the costs of their services.
Pricing Page
The original Pricing page was a barren grid of confusing prices for various services. After reaching out to the business owner and their service technicians, I developed a better overall feel for their different pricing.
Instead of simply pasting prices in a bare table, I wrote helpful content to fully explain the pricing for their standard services, plus the extra add-ons. Beyond prices, I included answers to common pricing questions, customer testimonials, and naturally placed CTA’s to guide the user to the next step in the sales funnel.
The end result is a much better designed and more user-friendly Pricing page.
Why Choose Us? Page
In need of a clean landing page to help move leads towards their quote form, I designed their Why Choose Us page with users in mind. The page features an interactive guide to break down the step-by-step cleaning process to familiarize leads with the Naked Carpets approach.
I created detailed mockups in Photoshop with specific instructions for programmers to follow, including element functionality, header tags, and all on-site content. In the end, the client wound up with a fully responsive, professional pitch page.
Key Features
Comprehensive Tracking
To further optimize Why Choose Us performance, comprehensive user-tracking was setup with Google Tag Manager. This page records page-scroll depth, Our Process engagement, testimonial activity, and which CTA button was most active.
Interactive Menu
We coded the step-by-step process in an interactive menu for easy UX. Without scrolling or loading new pages, our client can toggle through the entire process, from getting a price quote to the post-service follow-up.
Testimonial Carousel
There aren’t many better ways to pitch your services than legitimate 5-star reviews from past clients. Each page includes a testimonial slider that links to the live reviews to confirm authenticity. Each slider can/should be customized with relevant reviews.
Responsive Design
Every feature on this page is coded responsively, meaning it displays properly on virtually any combination of device, browser, or screen resolution. You shouldn’t risk losing customers due to your content rendering incorrectly.
Software Used
