Chicago Simply Clean

Client

Located in Naperville, IL, Simply Clean has been providing elite house cleaning services for 10+ years, serving over 30 cities in their locale.

Project Goals

Our client offers free house cleaning quotes through their website. As their estimate form had become outdated and inefficient, they were looking to upgrade to a more modern, interactive quote form.

Results

Original

Updated

What Was Done

After finalizing the updated questions, I grouped them into appropriate sections for better organization. A rough wire-frame was created for the client’s perusal. Once approved, detailed mock-ups were sent to my graphic designer. The end result was a professionally designed layout.
For coding the form, I used Trello to assign instructions to my web developer. Cards detailed form behavior, field rules and functions, and overall code logic. After bug-testing on a private server, we moved the new code to client’s site without issue.
With several new questions added to the form, we had to create corresponding fields to store the values in the back-end. We took this opportunity to restructure the entire module layout, organizing 50+ fields into categorized sections.
Our form was fully integrated with our client’s CRM. The code created a lead record upon Step 1 completion and updated on each subsequent step completion. This functionality allows our client to capture important lead info, regardless if they complete every step.

Key Features

Responsive Layout

Coded with a responsive design, the form displays perfectly on virtually any combination of device, browser, or screen resolution. With mobile traffic increasing steadily each year, mobile-friendly layouts are a must.

Interactive Buttons

We built an interactive counter for users to input the number of beds they’d like made. Once the button is activated, users can toggle their desired bed count with plus and minus buttons.

Easy UX

We replaced text input fields with stylish buttons to improve user experience; common questions with numerical answer, such as number of children or pets in the home, were selected with custom drop-down buttons.

CRM Integration

The form was seamlessly integrated with our client’s back-end. By pushing field values to CRM after each Step, our client retains valuable information regardless of full form completion.

Software Used

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